Isn’t my social media accounts enough to run my business?
I remember I was still a high school student back then, in the year 2005, when MySpace was a thing on the internet.
Almost everyone is on this platform. Personalities and businesses were present to market their talents, services, or products.
MySpace during that time has millions of users daily on a global scale. Not until the year 2008, when people decided to slowly stop using the platform and move on with the new one, which led to making MySpace as just part of our memory.
Why did I share this story?
If you have a business at that time and you only depended on this social media platform to sell your services, where could your business be when no one is visiting the platform anymore?
It is not different from our current situation now. Yes, we have all these big social media platforms (Facebook, Instagram, Pinterest, etc.) that we can maximize to increase sales at this moment. But the question remains – until when will these platforms stay active?
And you as a business owner, what will you do to avoid losing your business in case that these big social accounts we are using right now suddenly face the same fate that MySpace had?
That is why having a website is critical for every business.
If you only have a social media account, you are bound to the following conditions.
1. You don’t have full control of the platform and the content you share. A website belongs to you, starting from the design, the content, and up to the goals you want to achieve, you are free to implement it.
2. Again, not everything will last forever like MySpace. A website will live as long as you maintain it to keep it always up to date.
3. Not everyone uses social media. Other people only prefer social media to interact with family and friends, not to read sales pitches. If you have a website, that is the perfect venue for these types of people.
According to digital entrepreneur Tim Knox, every business regardless of size needs a website. As he notes, “With a well-designed site, your little operation can project the image and professionalism of a much larger company”.
At this digital age, a business without a website loses its potential customers to its competition. Current statistics say that around 63% of consumers go online when checking for local businesses. If these consumers look up your business online before making a purchase, and you don’t have a website, a big chunk of these consumers will think you are not trustworthy. And might consider your competition instead.
If you’ve been contemplating building one for your business, it is never a bad decision. If you think your business is ready to go to the next level, and don’t want to depend on social media alone, today is the right time to do it.
Websites and social media are not enemies. They go hand in hand to build a strong business. Just think of your website as the head of an octopus, and everything you do to promote your business (social media marketing, SEO, content marketing, and paid advertising) as the tentacles. Together, they build a mechanism that builds awareness, converts customers, and primes your business for continuous growth.
Don’t let your business be just another profile on social media. Let’s make it official and professional through a conversion-focused website.
If you need help with your website for your private practice, click this link to book a call with me.